| Eco Services & Programs : Hospitality Marketing Nature Ecotourism
Ecotourism-nature based tourism
“EDI’s primary goal is to increase occupancy and length of stay using the ‘greening’ features of the resort to market nature based program opportunities and tours as a unique ecoexperience for the guests”
“Secondary is to establish the resort as a ‘unique’ property utilizing sustainable development techniques, greening features which enhance the hotel image providing marketing opportunities for the resort”
“Third to bring value-added meeting resources and opportunities for the resort to increase group and conference occupancy during weekdays”
Visit the web site:
www.grandkeyresort.com
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Grand Kay Resort - Key West, Florida
EDI’s responsibilities included, but were not limited to:
- Being a part of the development team (2 years) of the 216 room resort (1999-2001)
- Establishing over 30 ecological features
- Overseeing public relations programs
- Managing advertising programs and materials
- Implementing National and International Marketing
- Designing the landscaping program
- Rolling out marketing program
- Establishing 20+Ecotourism Tours/Programs/Concierge
- Implementing online database gathering, SEO, SEM, CRM, PPC
- Initiating greening programs Including energy and water conservation/recovery
- Putting recycling programs in place
- Serving as a Communications Consultant
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Fun Therapy
Our custom designed Island escapades have been carefully crafted to ensure ecoexperience the most enjoyable nature-based adventures for guests of the resort. Island Escapades adventures are geared to a variety of ages, cultures and interest. Our all-inclusive packages and a la carte programs offer you a special view of the Florida Keys. Nature-based programs including kayaking, catamaran daytrips to the Dry Tortugas and Fort Jefferson, photography expeditions, catch and release fishing, snorkeling, sailing, guided walking tours, biking tours and diving. If you’re not an experienced outdoors person, we’ll make arrangements for the lessons.
Visit the web site:
www.islander.com
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The Islander Resort - Islamorada, Florida
EDI’s responsibilities included, but were not limited to:
- Redevelopment of 117 rooms
- Managing environmental issues
- Marketing the property with Ecotourism
- Implementing a new wastewater system
- Conceiving a plan for nature base programs
- Contribution to the “The Keys Marine Conservancy” program
- Adding 30 rooms
- Creating: The Sport Fishing Capital of the World “The Redbone Fishing Tournament”
- Conceiving a curriculum of environmental educational programs at the property
- Refurbishing the existing 200’ ft. pier
- Reintroduction of Conch program
- Supervising advertising
- Overseeing public relations
- Creating a business plan
- Conducting group and conference market feasibility studies
- Implementation of Internet marketing including website development of www.islander.com
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Proposed Lake Kissimmee Lodge and Conference Center---Lake Kissimmee, Florida
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EDI’s responsibilities included, but were not limited to:
- Developed a Proposal for a 125 room Ecolodge Development
- Conducted two years of R & D to brand the property
- Creating a arketing plan for nature-based tourism
- Incorporated cultural and historical tourism aspects
- Initiated 25 special programs for guests:
- Mount Up “Horse trail rides”
- Island Hopper “Pontoon boat lake tour”
- Kayak Key and Canoe Outpost “Lake Kissimmee and Lake Jackson”
- Whooper’s, Caras, Hawks and Eagles
- “Birding Photo tours”
- Cuttin’ Loose “Fishing expedition for Bass and Others”
- Kissimmee Cowhunter “Cattle Drive”
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